Kristy Lowery, Digital Tulip, LLC
By understanding the practice or physician’s core patient, differentiator and marketing goals we can better understand how to be efficient with our marketing dollars. Digital Marketing enables us to see real time reporting and engagement with our campaigns. Did we see patient growth and better reimbursement rates? Did we acquire new patients? As the Marketing department, how much transparency into the practice numbers do we get? How are new patient leads processed that we work hard to acquire? Is there accountability inside the practice? How do we prove our ROI?