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The Thoroughbred Awards Competition is sponsored by the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) and the Kentucky Hospital Association (KHA). This competition is open to all marketing/public relations professionals in a healthcare setting.


Welcome to the 2019 Thoroughbred Awards!

This year’s competition is designed to recognize marketing/public relations professionals who achieved excellence in projects ranging from publications and multimedia programs to advertising and fundraising between July 1, 2018 and June 30, 2019.

Winners this year will receive:
• A custom-made Thoroughbred Award or Merit Award.
• Recognition at the annual KSHPRM Thoroughbred Awards ceremony Fall Conference on Friday, November 15.


Details

Who
This competition is open to all marketing/public relations professionals in a health care setting. If you’re an agency, please note who your submission is for (e.g., hospital, agency submission, etc.).

What
You may enter marketing materials in as many categories as you wish, but you may submit only two entries per category.

When
Your entries must have been produced between July 1, 2018, and June 30, 2019.

Where Please mail your entries and check to:

Thoroughbred Awards Competition
Kentucky Hospital Association
Attn: Pam Kirchem
2501 Nelson Miller Parkway
Louisville, KY 40223



Format Requirements

Please submit the following:

• Two copies of each entry (only two entries allowed per category).
• One completed entry form attached to each entry (photocopies acceptable).
• Detailed budget. Be sure to include agency, production and placement fees.
• Entries should be separate and distinct from each other and secured in a series of folders or binders according to the size and magnitude of the submission.
• A check. One check may be submitted for all entries and should be made payable to the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM).
• Please submit all entries and your check in one package.
• Entries are due September 14.
• Entry fee is $45 per each entry.

Fine Print:

• Be certain to complete the entire entry form. Failure to complete the entire form could disqualify your entry.
• Entries become the property of KSHPRM and cannot be returned by mail. They may be retrieved at or after the awards ceremony.
• KSHPRM and KHA cannot assume liability for entries damaged in the mail. Please pack them carefully.

Questions?

Jill Scoggins, Thoroughbred Chair
jill.scoggins@louisville.edu | 502-852-7461

Categories

Print advertising:
• Single ad
• Series of three or more ads

Publication:
• Internal (regularly scheduled such as monthly or quarterly)
• External (regularly scheduled such as monthly or quarterly)
• Annual report (internal or external)
• Outdoor (billboard or transit)

Direct Mail:
• Single
• Series of three or more
• Poster/exhibit
• Brochure/slim jim
• Logo/letterhead design
• Special purpose publication

Television Advertising:
• Single :30 or :60 spot
• Series of three or more :30 or :60 spots

Radio Advertising:
• Single :30 or :60 spot
• Series of three or more :30 or :60 spots

Website:
• New or revamped site (more than 10 pages of content)
• Microsite (up to 10 pages)
• Social media content such as Facebook, Twitter or LinkedIn
• New media content such as podcasts, email blasts or blog sites

Video:
• Short form (up to 2:00)
• Long form (2:00 and longer)

Online Advertising:
• Single slide
• Multiple slides

Writing:
• Short – PR writing such as an article, news release or brochure up to 500 words
• Long – Narrative text such as an annual report, magazine or speech more than 500 words

Media Relations:
• Earned media placement in/on a bona fide print, broadcast or online news outlet

Community Relations/Community Service:
• Patient/public education initiative
• Cooperative partnership

Fundraising:
• For a hospital, specific service line or other worthy cause

Events:
• Internal events for staff
• Other events that do not fall within community relations/community service or fundraising

Overall campaigns:
• Internal or external communication program using traditional and digital components under $25,000
• Internal or external communication program using same, $25,000 or more


Judging Criteria

All categories will be judged according to the following criteria:
• Concept
• Design (technical quality)
• Originality/Creativity
• Implementation Process (planning & execution of project)
• Overall Impact (results)

 

2018 Thoroughbred Awards Winners

1. Baptist Health Television advertising - Single :30 or :60 spot

2. Baptist Health Television advertising - Single :30 or :60 spot

3. Owensboro Health Writing - Long – Narrative text such as annual report, magazine or speech

4. Owensboro Health Events - Internal events for staff

5. Ephraim McDowell Health Website - Social media, e.g., Facebook, Twitter, LinkedIn

6. Owensboro Health Television advertising - Series of three or more :30 or :60 spots

7. Hardin Memorial Health Website - Microsite (up to 10 pages)

8. Core Creative Publication - Annual report (internal or external)

9. Jennie Stuart Health Website - New or revamped site (more than 10 pages of content)

10. Rockcastle Regional Hospital Fundraising - For a hospital, specific service line or other worthy cause

11. Kentucky Organ Donor Affiliates Publication - Annual report (internal or external)

12. Owensboro Health Direct mail - Poster/Exhibit

13. Baptist Health Kentucky Community relations/Community Service - Patient/public education initiative

14. Shriners Hospital - Lexington Video - Long form (2:00 and longer)

15. Rockcastle Regional Hospital Direct mail - Special Purpose Publication

16. Rockcastle Regional Hospital Fundraising - For a hospital, specific service line or other worthy cause

17. Hardin Memorial Health Website - Microsite (up to 10 pages)

18. Baptist Health Video - Short form (up to 2:00)

19. Hardin Memorial Health Community relations/Community Service - Patient/public education initiative

20. Hardin Memorial Health Print advertising - Series of three or more ads

21. Rockcastle Regional Hospital Direct mail - Special Purpose Publication


Certificate of Merit Winners

1. Ephraim McDowell Health Television advertising - Single :30 or :60 spot

2. Murray-Calloway County Hospital Events - Internal events for staff

3. St. Elizabeth Healthcare Video - Short form (up to 2:00)

4. Baptist Health Publication - Internal (regularly scheduled such as monthly or quarterly)

5. Hardin Memorial Health Publication - Internal (regularly scheduled such as monthly or quarterly)

6. Core Creative Television advertising - Series of three or more :30 or :60 spots

7. Baptist Health Overall campaigns - Internal or external communication program

8. Baptist Health Overall campaigns - Internal or external communication program

9. Owensboro Health Overall campaigns - Internal or external communication program

10. St. Claire HealthCare Overall campaigns - Internal or external communication program

11. Rockcastle Regional Hospital Print advertising - Single Ad

12. Baptist Health Publication - Outdoor - Billboard or transit

13. Baptist Health Video - Short form (up to 2:00)

14. Murray-Calloway County Hospital Writing - Long – Narrative text such as annual report, magazine or speech

15. Rockcastle Regional Hospital Publication - Internal (regularly scheduled such as monthly or quarterly)

16. Hardin Memorial Health Print advertising - Single Ad

17. Hardin Memorial Health Video - Long form (2:00 and longer)

18. St. Claire HealthCare Video - Short form (up to 2:00)

19. Owensboro Health Print advertising - Single Ad

20. Murray-Calloway County Hospital Overall campaigns - Internal or external communication program

21. Hardin Memorial Health Fundraising - For a hospital, specific service line or other worthy cause

22. Rockcastle Regional Hospital Writing - Short – PR writing such as article, news release or brochure

23. Rockcastle Regional Hospital Writing - Short – PR writing such as article, news release or brochure

24. Rockcastle Regional Hospital Publication - Annual report (internal or external)