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The Thoroughbred Awards Competition is sponsored by the Kentucky Society for Healthcare Public Relations & Marketing (KSHPRM) and the Kentucky Hospital Association (KHA). It is designed to recognize Marketing/Public Relations professionals who achieved excellence in projects ranging from publications and multimedia programs to advertising and fund raising.

Winners receive:

• A custom-made Thoroughbred award or certificate of merit

• Recognition at the annual KSHPRM Thoroughbred Awards ceremony Fall Conference

This competition is open to all marketing/public relations professionals in a healthcare setting. Membership in KSHPRM is required.


CONGRATULATIONS TO THE 2018 THOROUGHBRED AWARD WINNERS!

Kentucky health care organizations were eligible to submit entries in 34 categories ranging from television advertising to direct mail design, community events and social media campaigns. This year's 75 entries were judged by KSHPRM's sister organization in Florida. The awards luncheon was held at Bernheim Forest on November 8, 2018.

Thoroughbred Awards Winners

1. Baptist Health Television advertising - Single :30 or :60 spot

2. Baptist Health Television advertising - Single :30 or :60 spot

3. Owensboro Health Writing - Long – Narrative text such as annual report, magazine or speech

4. Owensboro Health Events - Internal events for staff

5. Ephraim McDowell Health Website - Social media, e.g., Facebook, Twitter, LinkedIn

6. Owensboro Health Television advertising - Series of three or more :30 or :60 spots

7. Hardin Memorial Health Website - Microsite (up to 10 pages)

8. Core Creative Publication - Annual report (internal or external)

9. Jennie Stuart Health Website - New or revamped site (more than 10 pages of content)

10. Rockcastle Regional Hospital Fundraising - For a hospital, specific service line or other worthy cause

11. Kentucky Organ Donor Affiliates Publication - Annual report (internal or external)

12. Owensboro Health Direct mail - Poster/Exhibit

13. Baptist Health Kentucky Community relations/Community Service - Patient/public education initiative

14. Shriners Hospital - Lexington Video - Long form (2:00 and longer)

15. Rockcastle Regional Hospital Direct mail - Special Purpose Publication

16. Rockcastle Regional Hospital Fundraising - For a hospital, specific service line or other worthy cause

17. Hardin Memorial Health Website - Microsite (up to 10 pages)

18. Baptist Health Video - Short form (up to 2:00)

19. Hardin Memorial Health Community relations/Community Service - Patient/public education initiative

20. Hardin Memorial Health Print advertising - Series of three or more ads

21. Rockcastle Regional Hospital Direct mail - Special Purpose Publication


Certificate of Merit Winners

1. Ephraim McDowell Health Television advertising - Single :30 or :60 spot

2. Murray-Calloway County Hospital Events - Internal events for staff

3. St. Elizabeth Healthcare Video - Short form (up to 2:00)

4. Baptist Health Publication - Internal (regularly scheduled such as monthly or quarterly)

5. Hardin Memorial Health Publication - Internal (regularly scheduled such as monthly or quarterly)

6. Core Creative Television advertising - Series of three or more :30 or :60 spots

7. Baptist Health Overall campaigns - Internal or external communication program

8. Baptist Health Overall campaigns - Internal or external communication program

9. Owensboro Health Overall campaigns - Internal or external communication program

10. St. Claire HealthCare Overall campaigns - Internal or external communication program

11. Rockcastle Regional Hospital Print advertising - Single Ad

12. Baptist Health Publication - Outdoor - Billboard or transit

13. Baptist Health Video - Short form (up to 2:00)

14. Murray-Calloway County Hospital Writing - Long – Narrative text such as annual report, magazine or speech

15. Rockcastle Regional Hospital Publication - Internal (regularly scheduled such as monthly or quarterly)

16. Hardin Memorial Health Print advertising - Single Ad

17. Hardin Memorial Health Video - Long form (2:00 and longer)

18. St. Claire HealthCare Video - Short form (up to 2:00)

19. Owensboro Health Print advertising - Single Ad

20. Murray-Calloway County Hospital Overall campaigns - Internal or external communication program

21. Hardin Memorial Health Fundraising - For a hospital, specific service line or other worthy cause

22. Rockcastle Regional Hospital Writing - Short – PR writing such as article, news release or brochure

23. Rockcastle Regional Hospital Writing - Short – PR writing such as article, news release or brochure

24. Rockcastle Regional Hospital Publication - Annual report (internal or external)