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2017 SPRING CONFERENCE UPDATE
JUNE 7, 2017 9:00 AM OWENSBORO CONVENTION CENTER
Please save June 7 and be sure to let any vendors you know that there’s a special sponsorship opportunity just for them. Please forward the “deets” below concerning sponsorship:
● Sponsorship fee: $250 (bargain considering one COMP registration is included)
● Complimentary registration for one
● Sponsor table, 6 ft.
● Two-three minute commercial in which you can talk with our hospital PR & marketing members and make a quick sales pitch
● Your company logo in the conference brochure
If a sponsor would like to participate in this spring’s hospital PR and marketing conference, please send an email to firstname.lastname@example.org and Tiffany will send an invoice.
Thank you for your time and consideration. We hope you will join us in Owensboro!
FALL 2016 CONFERENCE PRESENTING SPEAKERS
JAY BAXTER Senior Communication Strategist, High Ground Solutions, Inc.
Topic: What Can A Customized Smartphone App Do For Your Healthcare Facility?
Jay Baxter has more than 20 years of experience in community communication programs. He is currently a senior sales executive with High Ground Solutions, the developers and distributors of Mass Notifications Systems and Smartphone Apps. Over the last 9 years he has helped guide the feature development of these products for several different vertical markets. Additionally for the past 5 years, Jay has served as a communication strategist and outside consultant for OCV, LLC which is a custom smartphone app company. For 12 years Jay worked with a United Way based agency as an educator and marketer to help develop community based programs and to improve engagement and communication tools.
This presentation will answer the following questions:
1. Who are the people using smartphone apps in your community?
2. What type of smartphone apps are hospitals using?
3. Why would your hospital want to use a customized smartphone app for marketing?
4. How to get started and what are your options.
KRISTY LOWERY Founder and Digital Media Consultant, Digital Tulip, LLC
Topic: Online Marketing – Patient Acquisition
Kristy is the founder of Digital Tulip, LLC — a digital marketing and consulting company focused on digital media consulting, website design, social media marketing, search engine marketing and all online marketing products and services. With over 15 years of sales and management experience, she works with media companies across the nation to build multi-million dollar digital sales organizations with impressive net revenue and cash flow. Digital Tulip, LLC, specializes in healthcare marketing and new patient acquisition for hospitals, physicians and medical practice, and has experience with over 25 medical specialties/service lines.
We will review why and how digital marketing works for healthcare and the patient journey in today's world. We'll discuss specific marketing tactics and the process and review several success stories of Kentucky based physicians, hospitals and medical practices. Efficiently and effectively.
MATTHEW DOOLEY Founder and CEO, Dooley Media
Topic: Does It Still Make Sense for Brands to Have Followers?
Matthew Dooley is a Cincinnati native whose life is all about connecting, innovating and giving back. He leads an exciting wearable tech company, Kapture, which recently debuted their always-on, audio-recording wristband. He also founded dooley media, a social media agency that services a growing list of small- and medium-sized companies all throughout Greater Cincinnati. No stranger to the social media space, Matthew developed and teaches the curriculum at Xavier University and he recently edited Social Media Marketing for Dummies. He spends his spare time hanging out with his family. Follow him on Twitter @dooleymr.
While the answer to this seems obvious, Matthew Dooley will show you why reaching for a certain fan count is a misguided approach to social media. In this unique and provocative presentation, he'll explain why it's time to exit the social media popularity contest once and for all. Using convincing stats, the latest trends and plenty of examples, he'll detail three things you should be doing instead.
2016 THOROUGHBRED AWARDS ARE UPON US!
NOVEMBER 3 @ WOODFORD RESERVE DISTILLERY, VERSAILLES, KY 40383
KAREN RIGGS Director, Physician Liaison Program, UK Healthcare
Topic: Building Provider Relationships
Karen Riggs worked in healthcare as an RN for twenty years serving in emergency medicine, critical care and ambulatory clinical areas. In 1991 she joined UCLA Medical Center as a liaison in the Physician Relations Program which was part of the marketing department at UCLA Medical Center. She was responsible for a territory that encompassed the Northwestern border of Los Angeles and extending through Paso Robles in the Central Coast region of California. In 1994 she became the director of the program which included the physician call center and liaison program with fifteen employees. The eight liaison territories included Southern California and Nevada. She moved to Kentucky in 2005 to build the Physician Liaison Program for UK HealthCare. The UKHC liaison program now has five liaisons and two administrative assistants. She believes to be an effective liaison service must be your first priority.
Karen has three adult children and five grandchildren. She spends her free time planning trips to see her family in California and Maui. Karen and her husband Bob (former band and music teacher) enjoy singing in choir and attending local musical events and productions.
NANCY WISER, APR, FELLOW, PRSA President, Wiser Strategies
Topic: From Cocktails to Customers: Trade Secrets for Better Business/Social Communication
Nancy is most in her element when analyzing, developing or managing strategic communication programs and counseling top executives. She also thrives on the creative process. Clients have included a range of businesses and non-profits, including health and medical organizations, education, technology, finance, transportation and government.
Prior to establishing Wiser Strategies, she co-founded Wiser, Hemlepp & Associates. She previously was vice president of The Preston Group where managed some of the firm’s larger accounts mad managed the health care division.
Nancy has been active in the Public Relations Society of America throughout her career. She is Accredited in Public Relations, a member of the College of Fellows and the Counselors Academy, and has held leadership roles at every level of the international organization.
She holds a master’s degree in communication from the University of Kentucky and an undergraduate degree from Eastern Kentucky University. She has been a visiting instructor with both universities and has presented nationally and regionally on such topics as issue management, media relations, customer satisfaction, and research.
KIRSTEN LECKY Director of Business Development, WriterGirl and Associates
Topic: Storytelling: Plot Your Way to More Powerful Content
Storytelling: Plot Your Way to More Powerful Content: Once upon a time… before the printing press and the Internet, stories were how humans communicated the secrets of the universe to one another. Our minds are hard-wired and hungry for stories. Stories ignite our emotions and stick with us — long after the facts have faded away.
Learn how you can use storytelling in your content marketing to increase engagement and response in your target audience. Analogies, anecdotes, case studies, human-sounding physician bios and honest patient stories can all bring your brand to life and have an important place in our hurry-up, mobile-first, message-overkill world.
Join Kirsten Lecky from WriterGirl as she tells the tale of how your communications can come alive with the power of storytelling.
KENNY RAMBO Senior Vice President, Heartland Communications Consultants
Topic: Making The Brand Personal
Kenny Rambo is the Senior Vice President of HCC, Inc., the Elizabethtown based marketing communications firm dedicated to helping clients succeed. In this role, Kenny helps clients build brands and deliver consistent messages with special attention to new media including the web and social media.
He currently serves as vice chair of the Hardin County Chamber of Commerce Board of Directors. Since 2007, Kenny has also been a part of ECTC Workforce Solutions as a Workforce Trainer, presenting workshops on soft skills to thousands of employees from companies throughout Central Kentucky.
A LETTER FROM KSHPRM PRESIDENT KRISTIN CLOSSON
Hello KSHPRM members!
I hope that everyone has had a wonderful holiday filled with family, friends, and love! Now it's a new year filled with hope, promise, and resolutions. Kentucky Society for Healthcare Public Relations & Marketing had a great 2015! This past year we introduced our online Thoroughbred Awards entry system to a great success! We're excited for what 2016 has in store for us all. We look to introduce more exciting changes and benefits for our KSHPRM members. We plan to have a new website designed, intend to host webinars for our KSHPRM members, and have our annual Spring and Fall Conferences.
Prior to our Fall Conference, we had our annual KSHPRM Board retreat.
2016 KSHPRM Board Members:
Kristin Closson; Highlands Regional Medical Center
Vice President, Secretary
Bill Oldham; Twin Lakes Medical Center
Kentucky Hospital Association Liaison
Pam Kirchem; KHA
Cindy Estep; UK HealthCare
Alison Mattingly; Breckinridge Memorial Hospital
Jeremy Cocanougher; Ephraim McDowell Health
Charissa Haffner; HealthSouth Lakeview Rehab Hospital
Valerie Campbell; St. Claire Regional Medical Center
We look forward to the New Year, and all the exciting benefits and changes happening at KSHPRM. If you or anyone you know is interested in joining or interested in becoming more involved with KSHPRM, please feel free to contact any of your District Directors, or myself/Pam Kirchem directly. I look forward to seeing you all at our Spring Conference!
Kristin Closson, KSHPRM President
Physician Liaison, Highlands Regional Medical Center