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FALL 2018 CONFERENCE: SAVE THE DATE - NOV. 8, 2018
SPRING 2018 CONFERENCE SPEAKERS
TAMMY MOLOY Partner and Senior Consultant with Ashley Rountree
Topic: Increasing Retention Rates with a Stewardship Checklist
Donor retention rates for charities – including hospital foundations – are at record lows. Ashley Rountree and Associates Partner, Tammy Moloy, presented some of the reasons why this is happening and suggested a solution for this looming problem. The solution could be as simple as a stewardship checklist.
HOPE SOWDERS Business Development and Paper Guru, Mohawk
Topic: The Competition for Your Audiences' Attention Has Risen to a Fever Pitch
They are overwhelmed, bombarded with more-more-more, with less impact. What we make needs to matter, to make an impression, to elevate itself from the endless churn of communication. How? Make effective things, great things, that slow people down, activate their senses and command their attention. Mohawk is here to help you do that by teaching you how to use uncoated textured and colored papers as a tool to move the needle from good to great.
Hope works with creatives, end-users, and printers to create beautiful, effective, and memorable messaging for a quite a while. This session left the audience wondering if she drinks a lot of caffeine or if she is really that excited about paper!
CODY VEST CREATIVE DIRECTOR, VEST ADVERTISING
Topic: Brains over Brawn: How the Direct Digital Age Will Level the Playing Field
Cody Vest is Creative Director of Vest Advertising and a second generation ad-man. He has launched campaigns and marketing solutions for National healthcare brands such as Humana, Wolters Kluwer, and Partners in Primary Care. He is tenacious about data. He and his team at Vest pioneered a web application that empowered Facebook’s ad platform to give his clients unique data about their competitors and customers by mining and monitoring their Facebook strategies. He continues to create ways to give clients more from their digital and traditional campaigns utilizing direct digital technologies and strategies, building brands for sustainable growth. He is the father of five daughters, husband of one wife, and (in his free time) an amateur fine artist, guitar enthusiast and fisherman.
DALE VANOVER Marketing Specialist, Owensboro Health & DAVID STURTZ Digital Marketing Product Owner, Senior Digital Marketing Specialist Geonetric Inc. - Co-Presenting
Topic: Taking A Holistic Approach to SEO and PPC Pays Off For Owensboro Health
Owensboro Health wanted to take a research-based approach to understanding and improving their search engine performance. Together with their partner, Geonetric, they analyzed data, conducted research, and prioritized projects that aligned with Owensboro Health’s goals. That work paid off to the tune of a 58% increase in unique organic pageviews on provider profiles and a 1,400% increase in organic entrances for a recently acquired hospital. Insights from this project have translated into new efforts focused on ensuring that paid traffic and SEO are working together to deliver the highest value.
In this session, participants learned how to:
- Determine how your current SEO efforts are performing and identify opportunities for improvement
- Check the technical aspects of your site and content that can impact SEO, such as meta descriptions
- Take steps to ensure your PPC and SEO efforts are working together to deliver to most value to your organization
KAREN RIGGS Director, Physician Liaison Program, UK Healthcare
Topic: Building Provider Relationships
Karen Riggs worked in healthcare as an RN for twenty years serving in emergency medicine, critical care and ambulatory clinical areas. In 1991 she joined UCLA Medical Center as a liaison in the Physician Relations Program which was part of the marketing department at UCLA Medical Center. She was responsible for a territory that encompassed the Northwestern border of Los Angeles and extending through Paso Robles in the Central Coast region of California. In 1994 she became the director of the program which included the physician call center and liaison program with fifteen employees. The eight liaison territories included Southern California and Nevada. She moved to Kentucky in 2005 to build the Physician Liaison Program for UK HealthCare. The UKHC liaison program now has five liaisons and two administrative assistants. She believes to be an effective liaison service must be your first priority.
Karen has three adult children and five grandchildren. She spends her free time planning trips to see her family in California and Maui. Karen and her husband Bob (former band and music teacher) enjoy singing in choir and attending local musical events and productions.
NANCY WISER, APR, FELLOW, PRSA President, Wiser Strategies
Topic: From Cocktails to Customers: Trade Secrets for Better Business/Social Communication
Nancy is most in her element when analyzing, developing or managing strategic communication programs and counseling top executives. She also thrives on the creative process. Clients have included a range of businesses and non-profits, including health and medical organizations, education, technology, finance, transportation and government.
Prior to establishing Wiser Strategies, she co-founded Wiser, Hemlepp & Associates. She previously was vice president of The Preston Group where managed some of the firm’s larger accounts mad managed the health care division.
Nancy has been active in the Public Relations Society of America throughout her career. She is Accredited in Public Relations, a member of the College of Fellows and the Counselors Academy, and has held leadership roles at every level of the international organization.
She holds a master’s degree in communication from the University of Kentucky and an undergraduate degree from Eastern Kentucky University. She has been a visiting instructor with both universities and has presented nationally and regionally on such topics as issue management, media relations, customer satisfaction, and research.
KIRSTEN LECKY Director of Business Development, WriterGirl and Associates
Topic: Storytelling: Plot Your Way to More Powerful Content
Storytelling: Plot Your Way to More Powerful Content: Once upon a time… before the printing press and the Internet, stories were how humans communicated the secrets of the universe to one another. Our minds are hard-wired and hungry for stories. Stories ignite our emotions and stick with us — long after the facts have faded away.
Learn how you can use storytelling in your content marketing to increase engagement and response in your target audience. Analogies, anecdotes, case studies, human-sounding physician bios and honest patient stories can all bring your brand to life and have an important place in our hurry-up, mobile-first, message-overkill world.
Join Kirsten Lecky from WriterGirl as she tells the tale of how your communications can come alive with the power of storytelling.
KENNY RAMBO Senior Vice President, Heartland Communications Consultants
Topic: Making The Brand Personal
Kenny Rambo is the Senior Vice President of HCC, Inc., the Elizabethtown based marketing communications firm dedicated to helping clients succeed. In this role, Kenny helps clients build brands and deliver consistent messages with special attention to new media including the web and social media.
He currently serves as vice chair of the Hardin County Chamber of Commerce Board of Directors. Since 2007, Kenny has also been a part of ECTC Workforce Solutions as a Workforce Trainer, presenting workshops on soft skills to thousands of employees from companies throughout Central Kentucky.
2018 KSHPRM Board Members
Director of Marketing
Breckinridge Health Hardinsburg
Membership / Event Chair
Vice President of Sales
Allegra Marketing Services Louisville
Highlands Regional Medical Center - Prestonsburg
Deonna Bailey, RN
Chief Marketing Officer
Gateway Rehab Hospital -Florence
Vice President, Secretary
Director of Planning and Marketing
Twin Lakes Regional Medical Center - Leitchfield
Kentucky Hospital Association Liaison
Pam Kirchem, MBA FACHE
Director, Membership Services
Kentucky Hospital Association - Louisville
Jeremy Cocanougher; Ephraim McDowell Health
Charissa Haffner; HealthSouth Lakeview Rehab Hospital
Valerie Campbell; St. Claire Regional Medical Center